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Bloody, as an adverb, is a commonly used expletive attributive in British English, Australian English, Indian English and a number of other Commonwealth nations. It has been used as an intensive since at least the 1670s. Considered respectable until about 1750, it was heavily tabooed during c. 1750–1920, considered equivalent to heavily obscene or profane speech. Public use continued to be seen as controversial until the 1960s, but since then, the word has become a comparatively mild expletive or intensifier. In American English, the word is used almost exclusively in its literal sense and is seen by American audiences as a stereotypical marker of British English, without any significant obscene or profane connotation.
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